Social media set to become everyday tool, says expert

There is a 'very real possibility' that social media platforms such as Facebook and Twitter will become essential everyday tools, it has been suggested.

Jennifer L Jacobson, a social media author and director of public relations at Retrevo.com, said that the recent 'explosion' of Facebook adopters shows that social networking is set to become more and more popular.

The expert said that future generations will view such networks as a standard utility like the telephone/cellphone.

'I believe social media adoption will continue to grow, but that these specific areas will be where the largest hurdle lies - in getting those who know about social media to want to engage at a deeper level and increase the frequency with which they use it,' she said.

The comments follow the publication of a BCS report, entitled Why IT Makes You Happy, which showed that social networking and instant messaging provide internet users with the biggest uplift in the 'life satisfaction' among those who have recently been online.

Re-posted: Doug Mochrie M.O Social Media

Source: BCS - Chartered Institute of IT 29/09/2010