Since the advent of the internet and online shopping, engaging with customers is not necessarily a face to face affair - but one expert has claimed Facebook and Twitter could provide the missing link.Social media consultant Jason Falls said businesses could expect "enhanced awareness, positive sentiment, preference to buy and more that results from the positive interactions [consumers] have with your employees."
He added that it is not matter of letting staff loose on the internet - but one of encouraging their interaction with the industry and potential clients without pushing a hard sell.
These comments come after figures released from Clearswift show that 28 per cent of employees are already expected to use such websites for work purposes.
The same report claimed many companies - over 60 per cent - are using these methods to secure their place in the market by establishing a constant online presence.
Mr Falls pointed out that strict policies and guidelines should be published to ensure the company is represented in a favourable light on social media pages.
Author: Paul Burn
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